The perfect social media life has also extended to the world of pets. However, showcasing only the good moments of our dogs and cats creates expectations that, in real life, fall apart. This can eventually lead to abandonment. That’s why we launched The Real Petfluencers, a social media movement advocating for more responsible pet adoption.
An idea that earned us the trust of Fundación Affinity to become their creative agency.
Copywriter: Ana Ruiz
Art Director: Nicolás Navas
Creative Direction: Montse Bernardo, Pau Cunillera
Agency: Manifiesto
