The taste and texture of Delizias Noel slices take their quality to another level—a level so high it can only be compared to works of art.
For the radio spot, we drew inspiration from the auditory codes of a museum. This allowed us to bring our concept to life in an elegant and immersive format, elevating the experience of cold cuts to a gallery-worthy masterpiece.
We trained our own AI bot using Runway's platform to master a unique watercolor style, allowing us to transform our product photos into true works of art.
With this, we were able to transform bus stops into small art galleries.
Copywriter: Ana Ruiz
Art Director: Nicolás Navas
Graphic Design: Daniel Odoardi
Creative Direction: Nando Sanz
Agency: Manifiesto
Film: BLUA - Bernat Lliteras
