"la Caixa" Foundation lent its voice to all those connected to the brand to create "Voices of Progress." A branded content initiative where these voices take center stage, narrating and sharing their experiences without revealing their identity until the very end.
Copywriter: Ana Ruiz
Art Director: Nicolás Navas
Creative Direction: Montse Bernardo
Agency: Manifiesto
Film and photography: Cristina Tomás
Awards: Luum Festival - Gold Winner
