For this La Sirena campaign, we had to get creative with a tight budget. With the concept "prices as low as our sense of humor," we mixed product photos with AI-generated illustrations and added cheesy dad jokes for each offer to create individual comic strips. It was shrimp-ly amazing!
1. "I’m losing my grip!"
2. "You’re as red as a shrimp!"
3. "This is giving me a bad fin."
Copywriter: Ana Ruiz
Art Director: Nicolás Navas
Creative Direction: Nando Sanz
Agency: Manifiesto
